Material History of G-SHOCK : CASIO

ABSOLUTE TOUGHNESS G-SHOCK established the then-unheard-of concept of toughness in watches. Going against all conventional thinking, there are no limits in the pursuit of this goal. Even now, Casio is challenging to create a new type of toughness and is approaching an idealised perfection with materials resulting from research into aviation and astronautics. 1st Material RESIN The resin surface offers superior shock absorbency, and is lightweight and easy to process. Such innovative toughness in shock-resistant structures is both the origin of G-SHOCK and a symbol of its continuing evolution. 2nd Material METAL The rugged case constructed from sturdy metal protects the module from impact. The meticulously crafted surface finish accentuates the metal’s texture to reveal a toughness forged from strength and beauty. 3ed Material CARBON The carbon fibre-reinforced resin case forms the shock-resistant structure’s core. A renewed toughness, design, and usability have been achieved through the use of advanced composite materials created in the pursuit of ultimate strength and lightness. ■Official Links (International - English) https://ift.tt/2BbEpwB ■公式ブランドサイト (日本語) http://g-shock.jp/ --- ABSOLUTE TOUGHNESS A 10-year battery life, 10-bar water resistance and 10-meter dropping shock resistance. These were the three requirements of the “Triple 10” concept that led to development G-SHOCK's shock-resistant structure. The rugged shape and robust styling originated with an engineer's brief calling for an "unbreakable watch". Since its birth in 1983, G-SHOCK has continued its unrestrained evolution while retaining its unique basic structure. Today, G-SHOCK continues to take up challenges beyond the limits of time and common sense. --- 強さは、さらなる高みへ。 時計にタフネスという新たな概念を築き上げたG-SHOCK。すべては、落としても壊れない時計をつくるという開発者の熱き信念、当時の常識を覆す、無謀ともいえる挑戦から始まった。 1981年、プロジェクトチーム・タフ結成。200を超える試作が繰り返され、約2年にも及ぶ歳月が費やされた。完成したのが、耐衝撃構造。タフの中核を担うテクノロジーの誕生である。 以来、G-SHOCKは、終わりなき進化を続けてきた。構造、素材、機能。あらゆる面から、さらなるタフを追い求めて。そして今、そのあくなき挑戦、たゆまぬ努力が、3つの重力加速度に耐える強化構造、TRIPLE G RESISTに結実。さらに、あらゆる環境下での使用に応えるオールマイティタフの追求により、軽快かつ確実な操作性を叶えるSMART ACCESSの搭載を実現。 どこまでも強く。その先の強さを目指して。G-SHOCK、その挑戦に終わりはない。 --- #GSHOCK #CASIO #TOUGHNESS #GSHOCK2019 https://ift.tt/2HGGbeB CASIO G-SHOCK March 20, 2019 at 04:34AM